Facultatieve asks clients’ opinions on freeze drying

In order to gain a realistic picture of how its own clients in the Netherlands react to the idea of freeze drying, ‘the Facultatieve’ included a questionnaire in the October 2003 issue of its Ooit magazine. One of the questions asked was whether they would consider the option of freeze drying, if it were available in the Netherlands. Freeze drying, a process in which moisture is extracted from the body, is still in a trial stage. “Recent studies by TNS NIPO show that half of the Dutch population would in principle consider the option of freeze drying”, explains J.M.H.J. Keizer, Chairman of the Board of ‘the Facultatieve Group’. “However, we were interested in hearing the opinions of our own clients on this subject.” The questionnaire could also be answered digitally. Further information on freeze drying and the forms can also be found at www.facultatieve.com/vriesdrogen/ and www.vriesdrogen.com (only in Dutch).