‘The funeral market demands top performance day in, day out. Why not record a different result today?’ 'The Facultatieve Group' used this approach to emphasize its presence at the 2008 Funeral Exhibition (from 16 to 18 October in Gorinchem). Using simulators, visitors to the stand could race cars, ski, or play golf or darts.
Not only were there many positive reactions to the wide range of products and services at the four-yearly trade fair (which attracted more than 9000 visitors), but the activities at 'the Facultatieve Group' stand also received copious praise. Many virtual laps of the circuit were driven and many hundreds of golf balls were hit.
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